ROLLA, Mo. – The Women’s Outdoor News (The WON) launches a new look at its website on June 3, losing the former print newspaper WordPress template and choosing a simpler, more visual design. The e-zine, which features 13 women bloggers, focuses on “news, reviews and stories” about women in the outdoors. It offers updates by email or RSS Feeds.
Publisher Barbara Baird said, “When we launched The WON three years ago, readers still connected with the newspaper, newswire look. We want to reach a younger generation and this ‘look’ is fresh.” The site will continue to offer honest reviews of gear for women in its Gear Court department, where sometimes items get sentenced to the death penalty. Said Baird, “We never play for pay. If an item does not pass the Gear Court test, and even if it’s an item from our advertiser, we will still fail it and make suggestions as how to improve it for women’s use.” Also, the site will run the popular “Shoot to Thrill” department, which features outdoor photographers’ tips, including newly added Yamil Sued, Smith & Wesson’s photographer, to the established lineup of photographers that include Tim Flanigan, Stacey Huston, Gary Figgins, Bill Konway and Gretchen Steele.
In the blogging lineup, joining former bloggers Baird, Tammy Ballew, Paige Eissinger, Nancy Jo Adams, Traci Schauf, The Fly Girl and Katherine Browne, are several new voices – Julie Golob, Sara Ahrens, Molly Smith, Marti Davis, Mia Anstine and Linda MilCun.
Visitors to The WON are invited to comment and also to connect with its Facebook Fan Page, where behind-the-blog scenes will be featured, as well as news from the site. Readers also may get updates from The WON through Twitter.